Q & A Roy Rubin About Magento Open Source E-Commerce Platform

Magento is an open source e-commerce platform promising to revolutionize the industry. It’s a modular architecture and unprecedented flexibility means your business is no longer limited by your e-commerce platform. Magento is full control.

With so many changes in eCommerce over the years, web developers and merchants have seen a huge demand for building on the more flexible, powerful, scalable Ecommerce platform. Varien hopes to meet that need by releasing the mother of all open source ecommerce solutions. Will Magento live with all the hype? Sure! I can tell you from what I have seen on their platform, that it is not a joke. These people spend tons of hours, have years of professional experience, provide unique insights and receive feedback from the most important people. One thing is for sure, they really understand the needs of merchants, search engines, customers and many other aspects of the eCommerce world. Varien has big clients, who make money. In addition, they have built some of the most popular osCommerce-supported websites and WordPress ecommerce sites I’ve seen. I can not imagine what they can do without limits - let’s take a look at transient!

Roy Rubin, CEO of Varien, answers 10 important questions about Magento:

Roy Rubin, CEO of Varien, answers 10 important questions about Magento

  1. How long has Magento been developed? What is the expected launch date?
  2. Magento Interview Icon Magento has been developed since January 2007 and a beta version is expected to launch in August.
  3. What are the main differences between Magento and oScommerce?

    Magento Interview Icon There will be many differences, I have listed some highlights below:

  4. Architecture - one of the biggest problems with osCommerce has been the upgrade. After custom modifications are made, there is no way to upgrade. With the Magento customization for existing functionality, just expand the facility, upgrade capabilities.
  5. Plug-in / modules / packages - eCommerce has no really good way to install new features. You have to go through the code and add / edit lines, making this an almost impossible task if any changes have been made to the code. With Magento, you will be able to install new Magento 2 gift card module easily without having to enter much code.
  6. Templating - a 100% template system really makes any design and function requirements possible. There are no limits.
  7. Code-level enterprise and scale-up - performance is a major issue that we want to address.
  8. A really flexible system.
  9. Since Magento will be backed by Varien, there will be a clear and transparent roadmap for the project. Companies can rely on continued support and enterprise-level services and projects.
  • E-commerce platform providers are turning up everywhere. Some things make Megento different from other carts.
  • Magento Interview Icon See some of the highlights above.
  • How easy is Magento to use? Should merchants know programming, theming or other technical experience?
  • Magento Interview Magento icons can be used out-of-the-box as in many cases. We will provide some themes / templates to use so that sellers can apply the interface they like. We also expect the community to contribute the layout immediately after the project is launched. In order to benefit from Magento's real strength and flexibility, technical knowledge will be required. If you are looking to change layout / design - HTML knowledge should suffice.
  • What do you think Magento will have for the industry and especially the eradication of open source?
  • Magento Interview Icon We hope Magento will lead the open source ecommerce space. Based on feedback and feedback we have received so far, we feel confident in doing so. We have a long way to go in front of us, but with the help of the community and the dedication of our team, we feel Magento will make a huge impact in the eCommerce world.
  • What do you mean by Magento for "full control"?
  • Magento Interview Icon Total Control is 100% versatile. Many ecommerce solutions have inherent limitations and business owners have traditionally tuned their businesses to e-commerce platforms of their choice. With Magento, it will work the other way, putting the trader back in control. There are not many constraints and no more restrictions. That is our goal.
  • Do you plan to run a Magento powered store yourself?
  • Magento Interview Icon Absolutely. We will have a shop at some point in the next few months to illustrate that (selling Magento cake). We feel confident in our solution and therefore, hundreds of merchants have contacted us so far.
  • How did you get involved in ecommerce and how do you like it?
  • Magento Interview Icon Varien started as a web development and design company and we came across Ecommerce in 2003. We have provided industry leading solutions since then. This industry is very active and we are fortunate to work with very large customers, with insight and experience in this field. We have become passionate supporters.
  • What do you think will be the future of eCommerce and where will Magento be in the next five years?
  • Magento Interview Icon Well - it will surely continue to grow. The demand for e-commerce services will definitely increase as the industry grows. In 5 years, Magento will be the standard of open source ecommerce and there are thousands of websites on the web.
  • The rough percentage of merchants will be able to use Magento and have it meet all their needs?
  • Magento Interview Icon "ALL" is a confusing word. I do not feel there is an e-commerce system that meets every need of every retailer. Magento will be very close (and certainly closer to others) - the difference is that with Magento, the seller has control and the ability to accomplish anything they find is lacking. With other platforms, that can not be done.

Check out the Inside Magento & their Blog Series:

The Magento blog is where you want to be if you are interested in catching up on all the happenings and special releases. Staff Varien helps blog authors. Shannon is great, she writes on both Varien and Magento blogs and writes frequently on industry trends. Roy has been on the blog answering questions like crazy (some two or even three times) from all kinds of users interested in new technology. You may have noticed the short answer to question three (see highlights above one) and ask yourself the answer still. Well, the blog and the links below are enough to provide that answer, so take a look. They are receiving feedback and suggestions from blogs and have email subscriptions so you never miss a post.

  • Updated design schedule
  • Flexible design complete
  • Guided Navigation
  • Product Comparison
  • Tag the product
  • Send to many addresses
  • Product search


In case you can not say, I am very excited about the release of Magento in August. It looks promising and is definitely worth checking out, especially if you have used an open source ecommerce solution for sale. Many of the standard features included in Magento’s core are state-of-the-art and will be considered advanced by many eCommerce developers.